Understanding and marketing to a scientific audience

Presented by

Mathias Astell, Chief Marketing Officer, Hindawi Limited

About this talk

Science plays a pivotal role in modern society and the key way in which science is disseminated is through scholarly publishing. In this webinar, Mathias Astell (Chief Marketing Officer, Hindawi) will walk you through the ways in which a leading open access scholarly publisher uses customer and market data to develop a clear understanding of the trends and requirements in science communities around the world and uses this understanding to serve them with relevant, meaningful and impactful marketing. Through this webinar, attendees will gain an understanding of: - The makeup of the science publishing market, including the actors, levers, risks and opportunities for a marketer - The data required in effectively understanding this market - How these behavioural, market and community data are practically utilised to engage this market Science publishing is a fascinating, multi-billion dollar industry that is often somewhat obscure to those not in science or publishing – this webinar offers the chance to find out more about this industry and the interesting challenges and opportunities faced by marketers working in this space and the data they use to tackle them.
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