Critical Insights for Demonstrating Marketing’s Impact on the Business

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Presented by

Cynthia Stephens | Brendan Walsh | Sandra Wendland | Mike McKenzie

About this talk

How to build, optimize and measure digital experiences. At last count there were 8,000 martech solutions, and thousands of corresponding datapoints for marketers to ingest and make sense of. Most senior marketers receive daily emails with meeting requests to be pitched on the latest solution. How do we wade through this morass of solutions and data to pinpoint critical metrics needed for effective digital experiences demonstrating marketing’s impact on the business? Measure marketing impact on outcomes that count. Come join our fireside chat and hear how Lionbridge has transitioned to a data-driven marketing approach and put customers at the forefront of its strategy. Join this 30-minute panel discussion to get actionable advice, with specific examples on: 1. Understanding the 7 telltale signs that you’re not optimizing your eCommerce site to increase conversion 2. Pitfalls to avoid when building a multi-lingual SEO program to drive engagement across regions, languages, and industries 3. How to build a high-performing content strategy with frequent, relevant messaging for personas 4. Focus on the right accounts with an account-based strategy for B2B enterprise selling Moderator: Cynthia Stephens, VP Demand Generation, Lionbridge Panelists: Brendan Walsh, Global Technical Search SME , Lionbridge Sandra Wendland, Manager Global Digital Marketing, Lionbridge Mike McKenzie, Senior Manager Demand Generation, Lionbridge Presenter Linkedin and Twitter profile links https://www.linkedin.com/in/castephens/ https://twitter.com/Lionbridge
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