Account-Based Marketing: the missing link to align Sales & Marketing
Presented by
Roy Brockman, Director of Marketing at SecuriThings
About this talk
What is Account-Based Marketing?
The different between Account-Based Marketing and Account-Based Sales Development
How to define a list of targeted accounts?
How to combine lead generation with Account-Based Marketing?
Why does Account-Based Marketing require a complete alignment between Sales and Marketing?
Account-Based Marketing during COVID-19
My success story:
Account-Based Marketing in an Seed-Round start-up
From Marcom to Product Marketing and Sales enablement
Adapting the messaging to each account
Building an Account-Based-oriented website
Tier-1 customer acquisition
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…