Great marketing teams don’t just generate leads. Today’s best marketing teams work hand-in-hand with sales to cultivate an engaged audience and nurture prospects along every stage of the buying cycle. By breaking down silos and coordinating efforts, closely aligned teams can seamlessly deliver relevant and engaging content that converts buyers and closes deals.
Join some of the most effective leaders in the business for a keynote panel to discuss the top three ways you can close the gap to create actionable sales and marketing alignment across every stage of the buyer’s journey.
Panel:
Donny Deaile, Senior Sales Executive, BrightTALK (moderator)
Lisa Camerlengo, VP of Marketing, StoneTurn
Andrew Lea, Founding Partner/Chief Messaging Officer, Alliance4Data