Attaining Marketing Nirvana Through Content Management
Presented by
Loren Johnson, Frost and Sullivan
About this talk
We live in an era of ubiquitous networks and with the digitization of
enterprise workflows, just like in the consumer market, knowledge workers
constantly require all their content seamlessly across multiple devices,
any time, any where and on demand. Marketing organizations now have the
ability to cast a wider net and reach out and target those many more people
across multiple platforms. In such a scenario the ability to manage, track,
repurpose and deliver marketing content across multiple channels through a
seamless platform is a "must-have" for any marketing organization to be
successful. Through this webinar attendees will be able to:
•Understand the needs and requirements of marketing professionals
•Learn the value proposition of a seamless enterprise content ecosystem and as it specifically pertains to marketing
•Investigate the Return on Investment and efficiencies gained through
•investing in technology that help overcome challenges
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…