Lessons from EMC: Supercharging your Channel Partners

Presented by

Helene Barnekow, SVP WW Field & Channel Marketing, EMC

About this talk

Learn how to aggressively go after a new part of the market, completely through channel partners. Helene Barnekow, SVP WW & Channel Marketing, will discuss how EMC quickly recruited new partners and enabled them to create demand. This is a case study stretching over the worldwide market place, including the U.S., Latin America, Europe, Middle East, Africa and Asia. She will give you insights into how to orchestrate and drive such programs globally while executing locally.

Related topics:

More from this channel

Upcoming talks (4)
On-demand talks (1773)
Subscribers (115387)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.