‘The New P&L – Principles & Leadership in Business’
Podcast series & Brand Purpose Consultancy
Placing purpose at the heart of a business is easier said than done. It requires consistent commitment to move a business beyond ‘the marketing of purpose’ to a business that has purpose embedded at it core. This is even more critical, when the business itself is focused on highlighting great examples of purpose, principles and leadership.
In this webinar, founder and host of The New P&L – Principles & Leadership in Business podcast series Paul Spiers, will present a case study on Moving from Marketing to Meaning, discussing how genuinely putting authenticity, purpose and considered content right at the heart of this new initiative has transformed both the growth of the business and also dramatically changed his view on the characteristics that define a successful business.