B2B Email Marketing and Lead Nurturing – Trends for 2012

Presented by

Tamara Gielen, Plan to Engage & Elizabeth Smyth, Marketing Director, Marketo

About this talk

In B2B marketing, small changes can mean big differences to the success of marketing programmes. Join Tamara Gielen of Plan to Engage and Liz Smyth of Marketo, as they explore best practices and strategies to drive revenue with email marketing. This webinar will also cover the value lead nurturing can have on your email marketing programmes. You will learn about: Improving the odds of your emails being noticed, read and your offers converted Developing creative that will improve your click through and conversion rates Amplifying your email campaigns with social media Increasing sales-ready leads with segmentation, automated nurturing and follow-up activities And much more!

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