How to create content that resonates with a C-suite audience
Presented by
Hannah Devoy Associate Director & Julia Lavin Account Director, Missive
About this talk
This presentation will look into the following areas:
- Understanding the audience
- Where are they?
- What are they interested in?
- Tailoring your message to suit them
- Translating the technical into business-ready language
- Communicating business need
- Using your C-suite to engage their peers
- Content that influences the influencers
- Within the business
- Outside the business
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…