From concepts to conversations: How to create relatable visual content

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Presented by

Laura McLeod, Marketing & Brand Strategist, 99designs Studio

About this talk

When it comes to creating visuals, marketers in every business face a common problem. How do you take a great idea and turn it into a relatable piece of content? In this webinar, we’ll explore creative and efficient ways to take inspiring ideas and execute them with efficacy. Drawing from our corporate design expertise, and those of our clients, we’ll provide tips to ensure you can get from concept to content that drives meaningful conversations - at scale! Join Laura McLeod, Marketing and Brand Strategist at 99designs Studio, to understand how taking a broader approach to ideation has been the key to successful content execution for many successful brands and should be the key to yours. In this webinar you’ll learn how to: - Boost your content ideation by brainstorming with the world - Breakdown complex ideas with design - Structure a relatable creative brief that delivers relatable visual content About the presenter: Laura McLeod is passionate about creativity. As Marketing & Brand Strategist at 99designs Studio, Laura combines her global creative agency experience with her extensive knowledge of delivering creative campaigns at 99designs. Laura’s focus is to support 99designs’ partners and corporate clients, such as Squarespace, Nivea and Univision, to activate creative visual content and experiences that deliver value for their audiences.
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