What are the tools and processes necessary to put into place in order to start an ABM strategy? How should one build an ABM game-plan, and what factors should be considered?
In this presentation, hear from Angela Lee, Senior Marketing Manager at Linkedin to develop a blueprint to creating an impactful ABM strategy at your organization today.
You’ll also learn:
- The tips and tricks to creating an ABM strategy that drives immediate impact
- How to map content pieces to your ABM strategy
- Examples of how ABM is done at Linkedin