Driving Engagement in the Video Age

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Presented by

Jon Mycroft (BrightTALK), Billy Cina (Marketing Envy) & Lara Martini (DMA)

About this talk

2020 may have been chock full of uncertainty, but one thing is clear - video marketing has never been so powerful. Companies are doubling down on webinar content, experimenting with TikTok or Reel, and investing in short and long-form video creation. But when all is said and done, will marketers continue to prioritize video in the years to come? Join our panel of experts as we discuss the rapid evolution of video marketing, how to cut through the noise, and where the industry will go from here. Speakers: Moderator - Jon Mycroft, Director, Creative Accounts, BrightTALK Billy Cina, Managing Partner, Marketing Envy Lara Martini, Board Member, Data and Marketing Association UK
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