Customer marketing is gaining momentum as more organizations realize the true value of a function entirely dedicated to driving customer retention, loyalty, advocacy, growth, and more. Let’s dive into how this function can revamp and amplify traditional go-to-market strategies by effectively serving each stage of the customer lifecycle from acquisition to loyalty.
Speakers:
Moderator - Katie Nachtwey, Executive Vice President of Customer Success, BrightTALK
Alex Yakubov, VP of Marketing, Yubico
Jeff Raymond, Executive Director, Client Engagement, Launch Marketing
Ashley Ward, Director of Customer Marketing, LeanData
Scott Salkin, VP, Revenue Marketing and Partnerships, Gainsight