Survive or Thrive: Where Will B2B Event Marketing Go From Here?

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Presented by

David Edwards, Melissa Goldberger, Eric Hadley, Nicole Feldman, Deanne Martin

About this talk

Events have been the cornerstone of many GTM strategies for decades. But how can event marketing continue to function with the economic, social, and health limitations brought on by the current climate? This panel will take a fresh look at event strategy through the lens of 2021. Join us as marketing thought leaders from across the industry will discuss where in-person, hybrid, and virtual events will push event marketing in the coming year(s). Speakers: Moderator - David Edwards, Business Manager & Associate Managing Director, NY, BrightTALK Melissa Goldberger, CMO, Capsule8 Eric Hadley, EVP Marketing, iHeartMedia Nicole Feldman, Vice President Client Services, George P. Johnson Deanne Martin, Senior Event Manager, Aerospike
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