Andrew Jones - Analyst; VB Insight
Date and time: July 15, 2015; 10 am PST/1 pm EST
Analyst: Andrew Jones, VentureBeat
Panel of Experts:
Greg Petro, Chief Executive Officer, First Insight
Rich Lesperance, VP Digital Marketing and CRM, GrubHub
Sponsored by Autopilot
Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?
The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.
We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.
In this webinar, you'll:
* Learn how to collect data that helps visualize the customer's journey
* Get tips on one of the biggest challenges to increasing the ROI of marketing automation
* Access the theory of identity enrichment
* Gain insight into best practices for personalization in different channels
Register for this webinar today and get started doing personalization right!