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Smart Investment Models as You Build Your Brand’s Social Engagement Strategy

Everyone wants to be in a socially engaged enterprise but understanding the right level of investment and sequence of activities is often unclear. From a collaborative research project with The Economist Intelligence Unit, PulsePoint Group has calculated the enormous range of very disparate economic performances achieved across six types of socially engaged enterprises. With the highest economic performers achieving a four times higher return than the lowest performers, there are sensible investments in time and money that you should consider to win.

Topics covered:
- The lowest and highest performing socially engaged enterprise profiles – from one extreme to another
- The most consistently wrong and the most surprisingly effective investment focus areas
- Plotting your journey to the most economically optimized state of social engagement
Recorded May 17 2012 45 mins
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Presentation preview: Smart Investment Models as You Build Your Brand’s Social Engagement Strategy
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