Who You Need on Your Side to Build Social Engagement: The Value of the CEO
You may have a great vision for a socially engaged brand but you’ve got to have the right advocates – and financial support - on your side. This session, from the collaborative work with The Economist Intelligence Unit and PulsePoint Group’s “The Economics of the Socially Engaged Enterprise,” will show you a game plan for how to build future advocate groups based on where advocacy currently lies within your organization.
Topics covered:
- How the evolving role of advocacy occurs from immature to the most mature socially engaged enterprises and how to be one step ahead
- The imperative of C-suite advocacy
- Predictions about future advocates
- How to convince advocates of the value of social engagement
Topics covered:
- How the evolving role of advocacy occurs from immature to the most mature socially engaged enterprises and how to be one step ahead
- The imperative of C-suite advocacy
- Predictions about future advocates
- How to convince advocates of the value of social engagement
Recorded
May 3 2012
45 mins
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Presented by
PulsePoint Group
PulsePoint Group
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- Title: Who You Need on Your Side to Build Social Engagement: The Value of the CEO
- Live at: May 3 2012 5:00 pm
- Presented by: PulsePoint Group
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