Who You Need on Your Side to Build Social Engagement: The Value of the CEO
Presented by
PulsePoint Group
About this talk
You may have a great vision for a socially engaged brand but you’ve got to have the right advocates – and financial support - on your side. This session, from the collaborative work with The Economist Intelligence Unit and PulsePoint Group’s “The Economics of the Socially Engaged Enterprise,” will show you a game plan for how to build future advocate groups based on where advocacy currently lies within your organization.
Topics covered:
- How the evolving role of advocacy occurs from immature to the most mature socially engaged enterprises and how to be one step ahead
- The imperative of C-suite advocacy
- Predictions about future advocates
- How to convince advocates of the value of social engagement
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…