The Keys to Twitter Success – Influence and Measurement

Presented by

Jonny Bentwood, Director of Analyst Relations & Strategy, Edelman

About this talk

Just as influence without context is irrelevant, so too is activity without impact. For too long people have been focussed on using clever tools to find out who is important but then ignoring the fact that measurement is critical in the planning, engagement and evaluation phases. This practical webinar will illustrate how professionals can combine the key foundations of influence and measurement to deliver impactful programmes that have clear success factors using smart analytics. Jonny joined Edelman as head of Analyst Relations and Strategy in 2006. He joined from Metia (previously known as Write Image) where he created and developed the company’s successful analyst relations division where he led all of Microsoft’s AR in EMEA. Jonny has led a range of campaigns for technology vendors covering both consumer and enterprise segments. His clients include Xbox 360, HP, Orange, Motorola, Microsoft, Intel, HDS, Reuters, FileNet, BT, Misys, ACI and Siebel. Prior to this, he worked at Informa, the telecoms analyst house, and as an IT consultant.

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