Creating Engaging Content in 2021

Presented by

Nick Markwith, Head of Communities (BrightTALK)

About this talk

Creating content is easy, but creating impactful content that builds relationships without faltering in engagement is not. In today’s era, not only do you want to create relevant content, but you want to position yourself as a leader in your industry and gain a reliable share of voice to push past competitors. This session will focus on how to effectively cut through the noise and create content that provides value while standing out, ultimately enabling you to curate an audience following. We’ll break down survey data to understand people’s content preferences and how you can leverage these key insights combined with BrightTALK Originals to inform your own content planning for 2021.

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