Undeniable Data: Collect, Analyze, Act

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Presented by

Phillipe Ruttens (B2B Marketing Leader, Ruttens), Robert Kennedy (Head of Business Dev, Omeda), David Pitta (CMO, BrightTALK)

About this talk

If a marketing campaign launches and no one is around to see it, did it launch at all? Many would argue that data should be your starting point when developing a targeted marketing program. In this thought leadership panel, we’ll dig into tactics for collecting, analyzing, and acting on campaign metrics. Insights from this session will help ensure that your teams are focusing on the right touchpoints and metrics in 2021.
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