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Testing & Optimising the Email Journey

Email Marketing isn't just about email - it's about the whole journey the customer makes to get to the point of conversion. In this session Kath will take you through this journey and discuss what factors can and should be tested and optimised to ensure that you successfully accomplish your end goals.
Recorded May 16 2012 47 mins
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Presented by
Kath Pay, Digital Marketing Consultant & Trainer, Plan to Engage
Presentation preview: Testing & Optimising the Email Journey

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  • Title: Testing & Optimising the Email Journey
  • Live at: May 16 2012 12:00 pm
  • Presented by: Kath Pay, Digital Marketing Consultant & Trainer, Plan to Engage
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