Browse communities
Presenting a webinar?

Are Online Communities Profitable?

Siva Darivemula, Senior Director of Marketing, SAP Cloud and Big Data, SAP
Almost every major organization maintains an online community for its customers, employees, and partners. To be successful, these communities require enormous resources (people, money, content, tools, members, etc.). But does a community help a company make money? Does it help drive marketing and other business objectives? How do successful communities thrive and drive results for their sponsors without losing their ethos of openness, audience-relevant content, and “marketing-free zones”?

Attend this webinar to hear how SAP built a community of over 2.5 million members and is able to support its marketing and business objectives without compromising the value and relevance of the community for its members. We will discuss the strategy, planning, and provide examples of driving demand through community as a classic case of “pull” marketing.
Jun 28 2012
48 mins
Are Online Communities Profitable?
Community
Join us for this summit:
Digital Marketing Analytics Summit
March 2014 View summit
  • Channel
  • Channel profile

Media and Marketing

  • What the All Blacks Can Teach Us About the Business of Storytelling May 19 2015 9:00 am UTC 45 mins
    The All Blacks are the most successful sporting team on the planet – with an extraordinary winning percentage of 94% over the last decade. But it hasn’t always been straightforward. In this Webinar, best selling author, speaker and consultant James Kerr explains how the world’s most successful sporting team hit rock bottom in 2004 and how they used language, ritual and storytelling to turn their fortunes around. The lessons are directly applicable to achieving a sustainable high performance environment in whatever field you compete in.

    James Kerr is a bestselling author, speaker and leadership consultant specialising in high performance business, sport and military environments. Recent clients include the US Navy Seals, the FBI, UK Sport, the English Rugby Football Union, UK Swimming, UEFA, the Premier League, HSBC, Shell, Adidas and the Savoy. His latest bestseller, Legacy, reveals 15 leadership lessons from the world's most successful sporting team, the All Blacks, and he is a regular contributor to broadcast and print media including the Guardian, Times, Daily Mail, Bloomberg, BBC and the Telegraph. He lives in London.
    Attend
  • Fast-Track Your Content Marketing Plan May 14 2015 6:00 pm UTC 60 mins
    Join Barry Feldman as he goes through a step by step process on how to get your content marketing engines off and running.
    Attend
  • 3 Steps to DOUBLE the Amount of Prospects Contacting You! Apr 23 2015 5:00 pm UTC 45 mins
    Almost all Lead Generation messages are aimed at the conscious mind. But since humans function 99% SUBconsciously, these messages are meaningless to them. In this presentation attendees will learn how to create Lead Generation messages that activate the subconscious mind, so they get opened, read and responded to at dramatically higher rates then conventional messages.
    Attend
  • From B2C to B2B with DocuSign Apr 7 2015 4:00 pm UTC 15 mins
    Join Christine as she sits down with DocuSign Chairman and CEO, Keith Krach to discuss the road he took that led to running the electronic signature juggernaut, whose only competition is paper.
    Attend
  • How to Create Video Content that Aligns with Your Buyers’ Journey Mar 25 2015 6:00 pm UTC 60 mins
    65-90% of the buying process happens before you even know a prospect exists. Which means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.

    If you join us at this webinar, you’ll learn:

    • The step-by-step process that today’s buyer follows before purchase and how video can promote movement through it.
    • The types of videos you can produce and where they’ll have the most impact in your buyers’ journey.
    • Ways to approach your own unique buyer’s journey and questions to answer before production.
    • A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production.
    Attend
  • Using Predictive Analytics to Optimize Your Funnel Mar 19 2015 6:00 pm UTC 45 mins
    Predictive analytics is old news in the B2C world with companies like Amazon driving as much as 35% of revenues through their recommendation engine. But over the past year, B2B companies have been adopting this powerful technology to better understand purchase propensity and focus their resources on the highest converting leads, most effective campaigns and best customer expansion opportunities.

    Learn about the most common uses of predictive scoring to prioritize leads for sales and hear how three Lattice customers creatively put their predictive scores to use to increase conversion and campaign performance rates.
    Attend
  • The Creation, Care and Feeding of an Analytics Center of Excellence Mar 19 2015 5:00 pm UTC 45 mins
    Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:

    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

    · The key functions and capabilities needed

    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
    Attend
  • How To Sell Your Company on Employee Advocacy Mar 19 2015 5:00 pm UTC 60 mins
    Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.

    Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
    Attend
  • Five Tips to Make Sure That Your Customers Transact with Your App Mar 19 2015 4:00 pm UTC 45 mins
    Mobile apps present a unique challenge for e-commerce merchants. Not only do they need to positively engage your customers, they must also generate revenue for your company. 

    So what keeps customers happy and coming back for more? Apps that support the on-the-go lifestyle and are engaging enough to keep users interested for the long term.

    In this webinar, 5 Tips to make sure customers transact with your app, we'll provide a clear roadmap for success that focuses on specific dos and don'ts, including:

    - DO NOT be insensitive to data privacy concerns
    - Do pay close attention balancing functionality with download speed
    Attend
  • Ask the Experts: The Most Important Analytics for Marketers Today Mar 19 2015 4:00 pm UTC 60 mins
    If 2014 was the year of big data, 2015 may be the year that marketers learn to effectively harness and act on that data. But which tools are must-haves, and which are distractions? Join our panel of experts as they discuss:

    • The biggest attribution challenges facing marketers today
    • The top analytics tools that all marketers should have in their technology stack
    • Important new metrics you should be thinking about
    Attend
  • Optimising content marketing performance in a multiscreen world Mar 19 2015 4:00 pm UTC 45 mins
    The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions:

    • Is my content successfully driving more traffic?
    • Are those visitors actually engaging with my content?
    • Which traffic sources provide the most engaged and highest-converting customers?
    • Which of my content is driving positive ROI?
    • How can I improve my content to meet sales or conversion targets?
    • How can I accurately measure which content is most effective and evaluate why some content performs better than others?

    In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
    Attend
  • Optimizing your Message with Advanced Analytics Mar 19 2015 3:00 pm UTC 45 mins
    Digital targeting tools, data and advanced analytics have evolved to the point where you can understand and target desirable customer segments with customized messages. See a case study and learn best practices of how to use advanced analytics to focus and personalize your digital marketing on your most desired audiences.
    Attend
  • Metrics that Matter Mar 19 2015 12:00 pm UTC 45 mins
    Marketers often say that they want to be more metrics-driven or that they want to be able to show marketing’s value. In this session we will discuss the ways you can collect the metrics that prove the value of marketing, so you can regularly review and take action on the data. We will also cover the value of benchmarking in order to refine your processes and improve the effectiveness of your marketing efforts.
    Attend
  • How Do I Measure Success? Mar 18 2015 2:00 pm UTC 45 mins
    Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?

    In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.
    Attend
  • Find the Right Marketing Automation Solution for Your Company Recorded: Mar 6 2015 64 mins
    One size doesn’t fit all when it comes to marketing automation solutions for your company. It must be tailored to your goals as a team and as a company. Knowing what features and how each solution can alter your results is the first step.

    Join Michael as he takes a deep dive into how to find the best marketing automation solution for your marketing team and learn why an educated buyer is the best consumer.
    Play
  • Tintri's No-Jerk Policy Recorded: Mar 2 2015 6 mins
    In the premiere episode of Market Movers, Christine Crandell sits down with Silicon Valley powerhouse, Ken Klein, CEO of Tintri.

    Ken has a rich history in the valley of turning small companies big. Most notably, he led Mercury Interactive to become a billion dollar revenue generating powerhouse before HP acquired it for $5 billion.
    Play
  • Show Me Your Stack! with Doug Sechrist VP Demand Marketing, Five9 Recorded: Feb 27 2015 53 mins
    Find out what's in Five9's marketing tech stack in Lattice's Secret Sauce Series: Show Me Your Stack.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Doug Sechrist:

    Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.
    Play
  • Social Selling: Leveraging Social Media & Employee Advocacy to Drive Revenue Recorded: Feb 26 2015 62 mins
    Learn how leading organizations are engaging in social media and using new employee advocacy platforms to publish compelling content, position themselves as topic experts, identify leads and even drive acquisitions. As Employee Advocacy programs mature, companies are finding new ways to turn sales and marketing professionals into brand ambassadors. In this webinar, you will learn:

    - How these organizations and others are having success
    - Some actual best practices and secrets to social selling
    - 5 Steps to launching your own employee advocacy program
    Play
  • Partners in Crime - How Microsoft Used Their Sales Partners to Engage Customers Recorded: Feb 26 2015 45 mins
    Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
    Play
  • Transform Your Mobile Engagement Strategy Recorded: Feb 26 2015 59 mins
    Join to learn how to:

    1. develop a messaging strategy based on "mobile moments"
    2. intelligently message your guests "in the moment" based off where they are in their shopper journey
    2. leverage a users context: where they are, where they’ve been, what they like and how they want to receive messages
    3. use targeting to boost mobile message response rates four to seven times greater than non-targeted messages
    Play
Latest content in marketing
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.
  • Upcoming webinars (14)
  • Recorded webinars (1,243)
  • Subscribers (47,756)
Channel RSS feed

Are you a marketer?
Learn more about how BrightTALK can help you.

© 2015 BrightTALK

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Are Online Communities Profitable?
  • Live at: Jun 28 2012 5:00 pm
  • Presented by: Siva Darivemula, Senior Director of Marketing, SAP Cloud and Big Data, SAP
  • From:
Your email has been sent.
or close
You must be logged in to email this
OK