Creating a Successful Content Strategy for Email Marketing: 8 Easy Steps

Presented by

Denise Cox, Newsweaver

About this talk

During this webinar, denise cox, lead consultant for Newsweaver, will take you through 8 easy steps on how to create a successful content strategy. Learn about where to source content, how best to use it and various types of content. What you will learn: Setting goals for your content and creating schedules for your content strategy How to identify great sources of content within your organisation How to distinguish the most compelling types of content to get shared and engage audiences Engaging ways to present your content What are the benefits and business intelligence achieved from a great content strategy which can be used to increase opens and clicks

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