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Creating a Successful Content Strategy for Email Marketing: 8 Easy Steps

Denise Cox, Newsweaver
During this webinar, denise cox, lead consultant for Newsweaver, will take you through 8 easy steps on how to create a successful content strategy. Learn about where to source content, how best to use it and various types of content.

What you will learn:
Setting goals for your content and creating schedules for your content strategy
How to identify great sources of content within your organisation
How to distinguish the most compelling types of content to get shared and engage audiences
Engaging ways to present your content
What are the benefits and business intelligence achieved from a great content strategy which can be used to increase opens and clicks
May 16 2012
34 mins
Creating a Successful Content Strategy for Email Marketing: 8 Easy Steps
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  • Title: Creating a Successful Content Strategy for Email Marketing: 8 Easy Steps
  • Live at: May 16 2012 11:15 am
  • Presented by: Denise Cox, Newsweaver
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