Integrating Email and Social

Presented by

Dr Dave Chaffey, SmartInsights

About this talk

There’s more to social-email integration than share buttons. We know from what happens in 60 seconds in social media that we love to share on social networks. This amplification is what makes social media so powerful. We also know that with so many social updates, getting cut-through with social media can be difficult. Step forward email marketing which still offers reach and engagement. The obvious question; how can we integrate them – can they be “better together”?

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Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.