Planning Value Measurements into your Social Media Strategy

Presented by

Jenni Lloyd, NixonMcInnes, Strategy Director

About this talk

“Show me the money”: Planning Value Measurements into your Social Media Strategy. Jenni Lloyd is Strategy Director at NixonMcInnes, one of the UK's leading social media agencies. A digital veteran, she built her first website in 1995 - for Unilever. This lead to a stint with the BBC where she designed the first Top of the Pops website and developed an interest in interactive TV. Maternity leave and a move to the Brighton sea-side saw a shift in focus, away from design and into strategy and account direction. Having become immersed in the social web she joined NixonMcInnes, where she was instrumental in the agency's evolution into Social Media specialists in 2006. Jenni now leads the team responsible for helping major corporate clients such as Coca-Cola, T-Mobile and Co-Operative Financial Services, find their feet in the new social realm - delivering a full suite of services from strategy, content development, network mapping and community outreach through to the design and development of socially-enabled engagement platforms. Jenni is a speaker at a range of industry conferences and delivers the Social Media module for the IDM Certificate in Digital Marketing. | |

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