Leveraging Rich Social Profile Data for Advanced Segmentation
Bill Piwonka, Vice President of Marketing, Janrain
About this talk
Recent research revealed 100% of consumers surveyed report receiving information or promotions from companies that are not relevant to them. Using real world case studies and research, this session will provide best practices in the collection, storage and usage of rich psychographic information available from social profiles from networks such as Facebook, Google, LinkedIn, Twitter and more, to drive more precise segmentation in online marketing efforts.