Leveraging Rich Social Profile Data for Advanced Segmentation

Presented by

Bill Piwonka, Vice President of Marketing, Janrain

About this talk

Recent research revealed 100% of consumers surveyed report receiving information or promotions from companies that are not relevant to them. Using real world case studies and research, this session will provide best practices in the collection, storage and usage of rich psychographic information available from social profiles from networks such as Facebook, Google, LinkedIn, Twitter and more, to drive more precise segmentation in online marketing efforts.

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