Beyond Alignment . . . Don’t Sell – Help Them Buy . . . Together!

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Presented by

Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group

About this talk

The more you exploit the symbiotic nature of the relationship between marketing and sales, the more streamlined both organizations will be. In this webcast we will visit what premium research tells us about the state of sales and marketing alignment. We will recast that thinking. We will think beyond alignment to symbiosis - the relationship or “living together” of two dissimilar organizations. Are marketing and sales so dissimilar in today’s environment? This thinking applies to B:B, B:C and B:B:C organizations. Takeaways: In this interactive webcast, we will exchange ideas about strategic and very tactical steps that marketing and sales can take together to • Streamline processes • Improve CX • Reduce time to close • Increase profitable organic growth. #wereallinthistogether!
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