The Definitive Guide to Marketing Metrics and Marketing Analytics

Presented by

Elizabeth Smyth, Marketing Director, Marketo EMEA

About this talk

The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. Join Elizabeth Smyth, Marketing Director at Marketo EMEA, for a presentation where sheoffers advice to help you prove and improve your marketing ROI. This webcast will show you: • The right metrics for understanding and interpreting marketing results • Why measuring marketing programs is difficult, and how to do it correctly and efficiently • Revenue metrics that get the executives’ attention and prove marketing ROI • The critical elements of a marketing dashboard • What Revenue Cycle Analytics and Revenue Performance Management are, and why they’re crucial

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