Inactive Subscribers: Prospects or Problem?

Presented by

Dela Quist, CEO, Alchemy Worx

About this talk

Deciding what to do with your inactive subscribers is one of the most vexing issues facing email marketers. Standard practice recommends removing inactive subscribers, and although that might seem like good advice, does it make commercial sense? Dela will tell you whether a long-term non-opener really doesn't like your company or just isn't ready to buy and suggests ways to reactivate the inactive.

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Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.