Operationalizing ABM for optimal marketing & sales alignment

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Presented by

Akbar Jaffer, Growth and Product Marketing Strategist, Jaffer Marketing

About this talk

In this session I will share practical tactics on and quantitative business outcomes from operationalizing ABM to achieve optimal marketing and sales alignment. Take aways: - Morning Coffee Dashboard - Quantitative Business benefits of Marketing and Sales alignment - 5 Imperatives of sales and marketing alignment - 5 pillars of optimal Working model
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