Operationalizing ABM for optimal marketing & sales alignment
Presented by
Akbar Jaffer, Growth and Product Marketing Strategist, Jaffer Marketing
About this talk
In this session I will share practical tactics on and quantitative business outcomes from operationalizing ABM to achieve optimal marketing and sales alignment.
Take aways:
- Morning Coffee Dashboard
- Quantitative Business benefits of Marketing and Sales alignment
- 5 Imperatives of sales and marketing alignment
- 5 pillars of optimal Working model
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…