Mobile Marketing, Couponing, and Customer Loyalty

Presented by

Mike Romano, SmartReply ; Jay Highley, Tetherball

About this talk

This session will showcase case studies from retailers, quick service restaurants and others that show how consumers can be acquired through a range of methods, including mobile advertising and at the point of sale. The cases will also expose concrete mobile campaign results and how utilize mobile loyalty in the context of broader marketing efforts.

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