Integrating Mobile into Traditional Media Campaigns

Presented by

Jeff Hasen, HipCricket; Greg Hallinan, Verve Wireless; David Spear, LSN Mobile

About this talk

In many ways mobile marketing is more compatible with traditional media than online. Both exist "in the real world." But how should publishers and marketers think about the relationship between mobile media and traditional marketing? How can mobile be leveraged to extend the value of traditional media and marketing? This session will offer cases and best practices that offer concrete examples and advice.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (1773)
Subscribers (114964)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.