Integrating Mobile into Traditional Media Campaigns
Presented by
Jeff Hasen, HipCricket; Greg Hallinan, Verve Wireless; David Spear, LSN Mobile
About this talk
In many ways mobile marketing is more compatible with traditional media than online. Both exist "in the real world." But how should publishers and marketers think about the relationship between mobile media and traditional marketing? How can mobile be leveraged to extend the value of traditional media and marketing? This session will offer cases and best practices that offer concrete examples and advice.
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…