Pankaj “Rony” Srivastava, Founder & CEO at PracticalSpeak
About this talk
In the rush to run “campaigns”, Marketing blends in the din of campaigns and loses sight of what’s truly important for creating lasting value. Successful campaigns become better and more efficient as they grow. They require less effort to continue to scale. Successful campaigns are those that build momentum. In this session we will discuss the blueprint for developing successful campaigns. We will share examples of successful campaigns that altered the shape of their industries.
In this session you will learn:
· How to build campaigns that are successful in the short and the long term
· How to identify and leverage the emotive and functional needs of our customers
· How to develop differentiated value proposition