Website Optimization and Usability Best Practices
This presentation will cover why website optimization matters in the first place, along with key points of measurement, web optimization strategy techniques, and usability best practices to utilize to improve conversion and the overall user experience.
About Cathleen Zapata
Cathleen Zapata is currently VP, Research & Customer Experience at Metrics Marketing Group, an analytics-driven database and interactive marketing firm in Cleveland, Ohio. She is also the President of the Northeast Ohio chapter of the Usability Professionals' Association, one of the most trusted organizations in the field of usability with over 2500 members worldwide.
Cathy has over 17 years experience in quantitative and qualitative research, specializing in website usability. Her background includes a wealth of experience in traditional market research, usability testing, usability heuristics, user research, eye tracking and conversion enhancement strategies.
Cathy has been featured and published in MarketingSherpa, About.com, UX Magazine, BAI Retail Delivery, Crain's, Quirk’s Marketing Research Review, has contributed to the Usability Book of Knowledge, and regularly teaches on topics of web usability and conversion strategies internationally. Cathy has worked with a variety of clients to optimize their customer experiences, including American Greetings, Sterling Jewelers, Four Seasons, KeyBank, First Midwest Bank, Nationwide Insurance, OfficeMax and more.
About Cathleen Zapata
Cathleen Zapata is currently VP, Research & Customer Experience at Metrics Marketing Group, an analytics-driven database and interactive marketing firm in Cleveland, Ohio. She is also the President of the Northeast Ohio chapter of the Usability Professionals' Association, one of the most trusted organizations in the field of usability with over 2500 members worldwide.
Cathy has over 17 years experience in quantitative and qualitative research, specializing in website usability. Her background includes a wealth of experience in traditional market research, usability testing, usability heuristics, user research, eye tracking and conversion enhancement strategies.
Cathy has been featured and published in MarketingSherpa, About.com, UX Magazine, BAI Retail Delivery, Crain's, Quirk’s Marketing Research Review, has contributed to the Usability Book of Knowledge, and regularly teaches on topics of web usability and conversion strategies internationally. Cathy has worked with a variety of clients to optimize their customer experiences, including American Greetings, Sterling Jewelers, Four Seasons, KeyBank, First Midwest Bank, Nationwide Insurance, OfficeMax and more.
Recorded
May 22 2012
49 mins
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Presented by
Cathleen Zapata, VP Research & Customer Experience, Metrics Marketing Group
Cathleen Zapata, VP Research & Customer Experience, Metrics Marketing Group
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Join this session and take away insights from the following:
The 3 Cs (contact-centric content) and how to re-build this view
The content conundrum – how to re-purpose the content strategy
The migration of content consumption during a crisis -
A Behind the Scenes Look at BrightTALK Recorded: Mar 19 2020 28 mins
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Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect? Recorded: Feb 12 2020 43 mins
Janice Dru, Cambridge Innovation Center | Ray Renna, IVI RMA GLOBAL | Christie Post, HypergiantSocial media, data analytics and artificial intelligence are all changing how marketers are connecting with their customers—are you ready for the revolution? This panel will explore the ways in which new technology is forcing marketing teams to rethink their practices, spanning everything from building the brand to developing new campaigns. Join us for a lively discussion that will help you drive your organization into the next decade.
Join the Conversation to Learn:
- How does social media affect brand/campaigns/engagement?
- How are AI and analytics impacting campaigns?
- What role does personalization play, and how can I make it happen?
- What compliance requirements do I need to worry about?
- How are internal relationships and networks affecting the marketing team?
Moderated by Melanie Turek, VP Research and Fellow - Connected Work, Frost & Sullivan
Panellists
Janice Dru, Senior Marketing Director, Cambridge Innovation Center
Christie Post, Marketing Director, Hypergiant
Ray Renna, US Marketing Director, IVI RMA GLOBAL
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- Title: Website Optimization and Usability Best Practices
- Live at: May 22 2012 3:00 pm
- Presented by: Cathleen Zapata, VP Research & Customer Experience, Metrics Marketing Group
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