Kristen Hinsberger, Sr. Program Events Manager, ESET; Tim Garon, Events Director, ISC(2) Events; BrightTALK
Creating digital content is easy and affordable if you capitalize on the resources available to you at physical events. Taking advantage of these opportunities to create dynamic content multiplies ROI for event sponsors and lets you integrate events with other key elements of your marketing strategy. Join ESET and BrightTALK as we discuss effective strategies for closing the gap between physical events and digital marketing.
- Lessons learned from Q1 2012 video production projects
- Leveraging the content and effort behind conferences for complimentary demand generation and marketing campaigns
- Closing the gap between physical events and content marketing
- Ideas and best practices to consider as we look at upcoming events