Jennifer L. Jacobson, Retrevo PR Director/Author 42 Rules of Social Media...
About this talk
Do you want to your company featured in press? Do you dream of getting a story in The New York Times, The Wall Street Journal, SmartMoney, The Huffington Post, Oprah & Friends, or more?
Learn 5 of the secrets from PR Professional, and author of 42 Rules of Social Media for Small Business, Jennifer L. Jacobson. Find out how to get leads, when to contact the press, and what to say. Get in, engage, execute, and get your story out there. Take your first steps to becoming a PR Ninja.
1. Have the Right Story
2. Do Your Homework
3. Know Your Target
4. Pitching With Tact
5. Pitch, Refine, & Repeat