Are You Future Proofed for Marketing and AI?

Presented by

Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group

About this talk

Artificial Intelligence (AI) and Machine Learning (ML) are not new. We’ve been using them for decades. What is new is that they now have traction in marketing and sales! But are marketers ready to leverage the tools that will help them accelerate revenue? Fifty per cent of marketers surveyed classify themselves as beginner. There is a lack of education and training for marketers to build and strengthen their AI/ML muscles. Marketers lack confidence in their ability to use AI/ML. In this webcast we will discuss the use cases for AI/ML in marketing and identify some tools that can enable marketers to predict and perform at scale. We will also discuss how marketers can increase their proficiency with AI/ML thereby improving marketing effectiveness and revenue acceleration. Takeaways: In this interactive webcast, we will exchange ideas about the application of AI/ML to strengthen marketing influenced revenue by A brief overview of AI/ML Reviewing the use cases for AI/ML in marketing Identifying relevant tools for marketers today Layout a plan for marketers to get smarter about AI/ML.

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