What Sales really needs from Marketing

Presented by

Ben Turner, Director of Sales, Institute of Sales & Marketing Management

About this talk

The battle between sales & marketing never really seems to go away, but with marketers creating intelligent lead generation campaigns to feed business opportunities to the sales team, are they actually giving sales organisations what they really want? The session will allow you to: Understand the qualification process that world class sales organisations are implementing Understand the relationship between lead generation and sales qualification Understand what sales people need, not what they want!

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