Aligning Content with the B2B Buyer's Journey

Presented by

Bob Apollo, Managing Partner, Inflexion Point & Doug Kessler, Co-Founder and Creative Director, Velocity

About this talk

Great content has become the foundation stone of B2B marketing. But how can you determine your content creation priorities, and ensure that every piece you create has a clear and effective role to play in advancing your prospects’ decision-making process? Bob Apollo and Doug Kessler review the B2B content creation process through the lens of the Buyers’ Journey. They identify the key stages B2B buyers typically go through when searching for, evaluating and selecting solutions, and highlight the role of content in facilitating the buying decision process.

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