Building Global Lead Scoring and Nurturing Programs

Presented by

Ceri Jones, Marketing Director, Basware & John Sweeney, Customer Success Director, DemandGen- UK

About this talk

In this session Ceri Jones (Basware) and John Sweeney (DemandGen) explain how to deploy and lead scoring and nurturing across global markets. Where should you begin? Is your marketing engine ready for lead scoring and nurturing? What are the required components to put in place? What are the major challenges. In this interactive session speakers will share knowledge and experiences for those wrestling with the challenges of deploying marketing automation in in global companies.

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