Successful Community Management
This presentation will cover the community management framework, a process through which many of the world's top online community managers use within the communities for their own organization. This framework divides the sphere of community management into 8 key elements:
1) Strategy. 2) Growth. 3) Moderation. 4) Events & Activities. 5) Content. 6) Relationships & Influence. 7) Business Integration. 8) User experience
This presentation will be tactical in nature. It will provide a variety of ideas any community manager can instantly implement within their own community efforts.
1) Strategy. 2) Growth. 3) Moderation. 4) Events & Activities. 5) Content. 6) Relationships & Influence. 7) Business Integration. 8) User experience
This presentation will be tactical in nature. It will provide a variety of ideas any community manager can instantly implement within their own community efforts.
Recorded
Jun 28 2012
48 mins
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Presented by
Richard Millington, Founder, FeverBee Limited
Richard Millington, Founder, FeverBee Limited
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Critical Insights for Demonstrating Marketing’s Impact on the Business Recorded: Jun 17 2020 38 mins
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Presenter Linkedin and Twitter profile links
https://www.linkedin.com/in/castephens/
https://twitter.com/Lionbridge -
Understanding and marketing to a scientific audience Recorded: Jun 17 2020 40 mins
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How to go from an individual contributor to a CMO Recorded: Jun 11 2020 43 mins
Sangram Vajre Chief Evangelist & Co-Founder, Terminus99% of marketers will never know what it takes to get promoted in marketing. Less than 1% of all marketers will have a shot at becoming a CMO and then staying in the job.
This session is share 5 key areas that you must master to the one of the most coveted job in the market.
Speaker bio:
Sangram ran marketing at Pardot (acquired by ExactTarget and then ExactTarget was acquired by Salesforce for $2.7B). Soon after, Sangram co-founded Terminus which hit a $1M in the first year, $5 in the second and $15M in the third year ranking 21st in Deloitte's fastest-growing company, named back to back as one of the best places to work.
On LinkedIn alone, Sangram has over 15,000 subscribers of his weekly “Becoming Intentional” newsletter and over 10M views of his content in just the last two years. Sangram has quickly become a marketing and leadership expert and has been named as one of the top 21 B2B Influencers in the world by the DMN network.
Sangram is the author of two books on Marketing, a frequent keynote speaker, a host of the top 50 business podcasts called FlipMyFunnel with over half a million downloads. -
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Karthik Nair, Director of Demand Generation, JOORUncertain times call for going back to the basics, while staying nimble to respond as the
situation keeps evolving in your industry. Marketers in every industry find themselves in a
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Now more than ever we need to build a content marketing strategy that not just wins the
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Build a content strategy that revolves around the users’ needs
Identify the right distribution channels for each phase of the funnel
Data you should collect to help you optimize your content strategy -
Pivoting, not Pausing Content During a Crisis Recorded: May 13 2020 38 mins
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Attendees will learn:
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3 Steps to Evolve Marketing Analytics from Manual to Autonomous Recorded: May 13 2020 61 mins
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Leveraging AI and ML to automatically surface and deliver business insights
Interacting with data through natural language audio-visuals instead of creating more reports and dashboards
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Rethinking Relevance: Making Content Count Amid Overwhelming Uncertainty Recorded: May 13 2020 61 mins
Rob Leavitt, Senior Vice President, Consulting, ITSMAContent marketing is never easy even in the best of times. B2B audiences have little time, little tolerance for anything but the most relevant and compelling material, and timing is everything (i.e., if it’s not the right time, don’t bother me!).
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Join ITSMA’s Rob Leavitt to explore what’s working now and what’s next for content marketing as we begin to shift from immediate responses to the COVID-19 crisis to the “next normal” of ongoing uncertainty. Rob will showcase effective new approaches and explore longer term guidelines for successful content marketing in a constantly changing environment. -
THINK inside the box: The Evolution of Content Recorded: May 13 2020 35 mins
Shallu Behar-Sheehan, CMO, TruataMany of us are exposed to the adage to constantly think outside the box.
However, if we pause for a moment and recognise that our ‘new normal’ has resulted in not just us experiencing isolation, but also our budgets. We tend not to venture thinking inside the box because we are consumed with what’s outside it.
The evolution of content during a crisis is forcing us to re-evaluate, repurpose & refresh what we have spent hours initially creating. Great content has the potential to stay relevant for evergreen use.
Join this session and take away insights from the following:
The 3 Cs (contact-centric content) and how to re-build this view
The content conundrum – how to re-purpose the content strategy
The migration of content consumption during a crisis -
A Behind the Scenes Look at BrightTALK Recorded: Mar 19 2020 28 mins
Nick Fagan, Managing DirectorJoin us for a behind the scenes look at BrightTALK. Nick Fagan will provide an overview of how we work with marketers to support their content and demand marketing goals.
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Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect? Recorded: Feb 12 2020 43 mins
Janice Dru, Cambridge Innovation Center | Ray Renna, IVI RMA GLOBAL | Christie Post, HypergiantSocial media, data analytics and artificial intelligence are all changing how marketers are connecting with their customers—are you ready for the revolution? This panel will explore the ways in which new technology is forcing marketing teams to rethink their practices, spanning everything from building the brand to developing new campaigns. Join us for a lively discussion that will help you drive your organization into the next decade.
Join the Conversation to Learn:
- How does social media affect brand/campaigns/engagement?
- How are AI and analytics impacting campaigns?
- What role does personalization play, and how can I make it happen?
- What compliance requirements do I need to worry about?
- How are internal relationships and networks affecting the marketing team?
Moderated by Melanie Turek, VP Research and Fellow - Connected Work, Frost & Sullivan
Panellists
Janice Dru, Senior Marketing Director, Cambridge Innovation Center
Christie Post, Marketing Director, Hypergiant
Ray Renna, US Marketing Director, IVI RMA GLOBAL
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- Title: Successful Community Management
- Live at: Jun 28 2012 11:00 am
- Presented by: Richard Millington, Founder, FeverBee Limited
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