Greater Marketing Accuracy Using Artificial Intelligence

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Presented by

Morgan Cantrell (BrightTALK), Oz Etzioni (Clich), Matt Parisi (Tealium)

About this talk

The ability to target the right audience or analyze numerous data sources has become a must when running a successful marketing strategy. Artificial Intelligence has emerged as a solution to streamline these efforts and has given companies the ability to understand the consumer, build better content, and focus on personalization. Our panel of experts will discuss: - What humans should do and what AI should do - The most valuable use cases for AI in marketing - Common challenges implementing AI - What to expect from vendors in the future Speakers: Morgan Cantrell, Vice President, Marketing & Regional Managing Director, North America, (Moderator) Oz Etzioni, CEO, Clinch Matt Parisi, Director, Product Marketing, Tealium
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