Making a Smart SaaS Choice: Six Key Questions to Ask

Presented by

Peter Cohen, Managing Partner, SaaS Marketing Strategy Advisors, www.saasmarketingstrategy.com

About this talk

If it hasn’t happened to you already, sooner or later you’ll probably be asked to evaluate a software-as-a-service (SaaS) solution for your business. No matter what function you’re looking to automate – ERP, CRM, talent management, or some specialized, industry-specific application – there’s probably a SaaS solution available for you to consider. So how do you choose? What criteria should you use to determine whether a SaaS solution fits your needs? And which vendor you should work with? This brief webinar will present six key questions that you should ask when evaluating SaaS solutions. Better yet, it will point out the kind of answers you should be listening for. If you’re in the midst of evaluating a SaaS solution for your organization – and if you’re not, it’s likely that you will be soon – this will be a valuable session for you. Speaker bio The speaker, Peter Cohen, is the Managing Partner at SaaS Marketing Strategy Advisors. His firm provides expert guidance to help companies effectively market and sell SaaS solutions to enterprises. Peter has more than 25 years’ experience developing and implementing successful marketing strategies for technology companies, including IBM, Constant Contact, Progress Software, and Honeywell. He writes and speaks frequently about marketing SaaS solutions and publishes a blog and newsletter entitled “Practical Advice on SaaS Marketing.”

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