Creating Engaging Content that Converts – Key Trends in 2021

In today’s highly saturated content landscape, traditional content forms intended to drive leads through the funnel will no longer cut it. As buyer behaviors shift and decisions become more self-driven, content marketers need to rethink their tactics and develop content that is up-leveled and outside of the box. According to a study by Gartner, in today’s B2B buying cycle, prospects spend over 45% of their time performing independent online and offline research. With this trending reduction in one-to-one sales interactions, marketers must take content to the next level, creating informative content that is unique, engaging and is designed to convert. In this webinar, Launch Marketing and Marketing Pro Series CEO Christa Tuttle will explore 2021 market trends driving strategic shifts in content marketing and provide insight into new, and more dynamic, content marketing strategies that are proven to engage leads and convert. During this session, she will explore modern-day content formats that are personalized, interactive and stand out from the masses. She will also share real-world examples and discuss how these pieces can be implemented to convert more top-of-the-funnel prospects to MQL’s, and ultimately new customers. From interactive ROI calculators and self-assessments to workbooks, checklists, in-depth guides and more, this presentation will provide attendees with best practices, innovative ideas and executable tips to generate next level content that resonates and converts like never before.