MQLs are dead, long live ABM in B2B Marketing!

Presented by

Emmanuel Obadia, Former Vice President of Marketing at Oracle and Salesforce.Com

About this talk

Delivering a personalized message to each key account decision-maker based on their probability of closing, is the promise of Account-Based Marketing / Engagement. Inspired by the personalization of the BtoC customer relationship, the BtoB approach nevertheless presents some differences. When deployed state-of-the-art, it is incredibly effective, as explained, with supporting figures and examples, Emmanuel Obadia, former Vice-President Marketing of Oracle and Salesforce.com. Purchase Intent OKRs, AI/ML, MARTECH+ADTECH combined, omnichannel, customer value, and content marketing are critical ingredients of your 1to1, 1toFew, and 1toMany ABM strategies. The pandemic accelerated the desire for a B2ME engagement, aligning sales & marketing like never before. What will be the 2021 trends and beyond? Let's find out.

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