The Science of B2B Content: Appealing to Prospects' Brain w/ Behavioral Science

Presented by

Shirin Oreizy, CEO and Founder, Next Step

About this talk

As we start adapting to the disruptions we’ve seen in the business world in light of COVID-19, we can all agree on one thing: COVID-19 has radically accelerated digital transformation for B2B marketers. B2B marketers are facing a lot of uncertainty on how to break through the content noise and appeal to their prospects' decision-making. The good news is Behavioral Science can provide a roadmap on how to optimize your content with the understanding of how B2B prospects really make decisions — and how you can harness this knowledge to turbo-charge your content marketing strategy. In this webinar we'll cover: Intro to Behavioral Science Why it’s relevant for B2B Marketers Scientific Methodology for Applying it to your Content Marketing Strategy Real-Life Examples & Outcomes for B2B Companies

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