Sandy Carter, IBM - VP, Software Group Channels and Social Media Evangelist
About this talk
For any of you who doubt the value of social networking, IBM - in conjunction with MIT - has been Putting a Price on Social Connections. IBM has discovered a major source of new business resulting directly from the improved collaboration and listening, execution, value creation and more immediate response that Marketing 2.0 generates. Here's the fascinating lesson that Sandy shared: IBM has no social media strategy. That's right. Instead, it has a marketing strategy where social media is integrated and part of the tool kit. In other words, IBM is Bridging New & Old!
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…