Integrating Social Media into the Marketing Mix

For any of you who doubt the value of social networking, IBM - in conjunction with MIT - has been Putting a Price on Social Connections. IBM has discovered a major source of new business resulting directly from the improved collaboration and listening, execution, value creation and more immediate response that Marketing 2.0 generates. Here's the fascinating lesson that Sandy shared: IBM has no social media strategy. That's right. Instead, it has a marketing strategy where social media is integrated and part of the tool kit. In other words, IBM is Bridging New & Old!