The Future of Webinars and Videos in B2B Marketing

Manage webcast
Patricia Page, Marketing Program Manager EMEA, BrightTALK
The growth of webinar and video is becoming a huge part of the B2B armoury. With the ability to grow brand awareness and leads, should online events become a vital part of a demand generation strategy? If so, what are the best ways to utilise the platform? How can the content be targeted to the correct demographic? Join Joel Harrison and Patricia Page as they discuss the golden rules to maximising webinar and video effectiveness.
Sep 13 2012
45 mins
The Future of Webinars and Videos in B2B Marketing
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  • Channel profile
  • Using Automated Email to Drive pre-MQL Engagement with Personas Oct 13 2015 4:00 pm UTC 60 mins
    Ceri Jones, VP of Demand Generation, Basware
    A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
  • Why Data Storytelling Matters Aug 14 2015 5:00 pm UTC 45 mins
    Jason Lankow, CEO/Cofounder, Visage and Cofounder, Column Five
    Data storytelling is more important than ever to help you win over your audience. In this webinar, I'll cover why communicating with data is a mandatory marketing skill, how to mobilize your team to find interesting data, and how to make your data story engaging for your audience.
  • The State of Marketing Technology: Personalization Aug 13 2015 5:00 pm UTC 60 mins
    Stewart Rogers; Director, Marketing Technology VB Insight
    Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    Speakers: Stewart Rogers, VB Insight Analyst; VentureBeat
    Preeti Kelapure; Marketing Manager; Glassdoor
    More to be announced

    Sponsored by Autopilot


    This webinar will be based on Stewart Rogers’ VB Insight report, which will be published in July 2015.

    Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • 8 Neuroscience Lessons For Creating Content That Journalists Want To Share Aug 13 2015 11:00 am UTC 45 mins
    Danny Ashton, Founder of NeoMam Studios
    After this webinar with Danny Ashton, Founder of NeoMan Studios, you will understand:
    -) Why the human brain is wired for certain content ideas and how you can use this to you advantage.
    -) What brain tricks you can use to get journalists to take notice of your content.
    -)Where you can test and tweak your content before reaching out to journalists.
  • Don't Panic: Fundamentals for the Future Aug 13 2015 9:00 am UTC 45 mins
    Chris Brosnahan, Content Manager at Hay Group
    We may not know what the future holds, but we can be confident as we move towards it. In this content marketing webinar, we take a look at emerging trends in content marketing, distribution and analytics. What will change? What will stay the same? And what marketing fundamentals will be useful as you move into the future?

    Join Chris Brosnahan, Content Manager at Hay Group, as he shares tips from his experience in his career in content, marketing and communications, and looks at lessons from a classic marketing text that have remained relevant over the years.
  • Reversing the Content Supernova Aug 13 2015 8:00 am UTC 45 mins
    Christie Fidura, President of Community Management consultancy, The Perfect Circle
    With limited marketing resource and budget, your content has to be timely, engaging and everlasting. But like a supernova, does it flash hot and burn out quickly?

    Your content works hard to explain and describe your organisation's value. Carefully constructed, thoughtfully created, and no expense spared, you launch it into the atmosphere with great expectations. But does it actually generate the tidal wave of support and interest you want and longevity is deserves?

    By building an influencer Community, you'll have a better understanding of the type of content that will resonate more highly, and you'll have a waiting audience of people ready to help you share it across their networks.

    Join Christie Fidura, former manager of the Adobe Community for Europe, Middle East and Africa, to learn how to create a Community whom will appreciate your content, share it with their networks and help you keep it evergreen.
  • Show Me Your Stack! with Shantel Shave, Director of Demand Generation, Hootsuite Aug 12 2015 5:00 pm UTC 60 mins
    Shantel Shave - Director of Demand Generation, Hootsuite
    Join Lattice for a guided tour of the marketing tech stack that powers Hootsuite's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Shantel Shave:

    Shantel Shave is the Director of Demand Generation at Hootsuite, the world's most widely used social relationship platform. Prior to Hootsuite, she built successful B2B marketing technology stacks at Colligo Networks, ActiveState, and Sophos.
  • Show Me Your Stack! Inside Acquia’s Account-Based Marketing Engine Jul 23 2015 5:00 pm UTC 60 mins
    Claudia Hoeffner, Sr. Director of Demand Generation & Channel, Acquia
    Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.
  • How to Build an Influencer Community that Works Jul 16 2015 5:00 pm UTC 60 mins
    Kristina Libby, Consumer Media Relations, Microsoft
    Building a social media community is good, but building a community of devoted influencers who can help you build and grow your brand with their communities is better.

    Learn how to develop an influencer community and harness the power of a game-changing crowd to drive big results across all aspects of your business.
  • B2B Customer Marketing: What it is, and What You Should be Doing Now Jul 16 2015 3:00 pm UTC 45 mins
    Andrew Warren-Payne, Analyst, DueDil
    It's often said that retaining customers is a lot easier and cheaper than finding new ones. But how do you put this into practice and use data to your advantage?

    In this webinar, DueDil analyst Andrew Warren-Payne will discuss why B2B customer marketing is so important and how you can put a plan into place. He will cover:
    -) Setting goals and objectives for B2B customer marketing
    -) How to map your customer lifetime journey and plan your communications accordingly
    -) How to prioritise your existing customers using first party and third party data for retention and upselling activity
    -) How to work together with sales and account managers for maximum effect
  • Webinar: Happy landings! How you can write brilliant B2B landing pages that... Jul 16 2015 2:00 pm UTC 45 mins
    Catherine Toole, Chairman, Sticky Content
    Get lots of clever tips and techniques to create more effective landing pages immediately.

    This fast-paced, practical webinar includes more than 40 examples, good and bad and is led by popular content trainer and Sticky Content founder, Catherine Toole.

    In just 45 minutes you’ll have learned how to:

    rock a title – even on a small screen
    catch attention from the get-go using bold openers and frontloading
    organise information for optimal effect
    get original approaches signed off and through compliance
    optimise pages for conversion
    delight customers and prospects by satisfying needs and goals
    nudge users down specific paths
    Get better at landing pages in under an hour – sign up for our webinar now.
  • Turn Your Customers Into Your Secret Salesforce Jul 16 2015 1:00 pm UTC 45 mins
    Tamsin Fox-Davies, Small Business Evangelist, Constant Contact
    Your current customers are not just your best source of repeat orders (and, by the way, repeat customers normally spend more). Your current customers can also help you find NEW customers. They are your “secret salesforce”, and in this engaging session, Small Business Evangelist, Tamsin Fox-Davies, will show you how to find them and activate them.

    You can get more of the customers that you really want, by focusing on the good customers that you already have, and Tamsin will share with you exactly how you can make that work for you.

    Register now to find out who your secret salesforce are; how to get them to bring you new customers; and the tools and techniques you need to make it happen.
  • The Age of Collaboration: How to Market WITH Your Consumers, Not AT Them Jul 16 2015 9:00 am UTC 45 mins
    Rebekah Mackay Miller and Paul Mitchell, Joint UK MDs of trnd
    Recent studies show people want to develop more meaningful relationships with brands. The rewards for brands who truly collaborate with their customers and involve them at the heart of their marketing are great, with genuine advocacy leading to more sales, increased brand awareness, meaningful customer insights, user generated content and more.

    This webinar will share how, by putting your customers centre stage, you can develop the meaningful relationships they seek and work with them to thrive in this brave new era of marketing.
  • Personalization - The key to long term brand success Jul 15 2015 5:00 pm UTC 60 mins
    Andrew Jones - Analyst; VB Insight
    Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • Customer Advocacy is the New Demand Generation Jul 15 2015 4:00 pm UTC 45 mins
    Bob Peterson, Research Director for Customer Advocacy, Sirius Decisions; Trisha Winter, CMO, Amplifinity
    Customer advocacy is great when you can get it, but getting it is usually ad hoc. With new technology available, savvy customer marketers are realizing that there are ways to scale customer advocacy and harness it for demand generation.

    Bob Peterson, Research Director for Customer Advocacy at Sirius Decisions will discuss the drivers behind investment in customer advocacy and Trisha Winter, CMO of Amplifinity will share examples of how Customer Marketing can get started.
  • Why You Can’t Do Content Marketing Without a CMS Jul 9 2015 4:00 pm UTC 60 mins
    Dennis Shiao, Director of Content Marketing, DNN Software
    While “content marketing” (the term) has been in vogue the past 2+ years, the discipline has existed for far longer. Many of us have been creating, publishing and sharing content with our target audience for years, all enabled by a Web CMS.

    Dennis Shiao manages content marketing for DNN. Join this webinar to learn how Dennis uses a CMS to fuel DNN’s content marketing. Topics covered include:

    - Permissions and workflow
    - Publishing
    - Analytics
    - Integration with content repositories
  • Start-up Life: It's The Little Victories That Add Up Jul 9 2015 10:00 am UTC 45 mins
    Cathal O'Brien, CEO JobsCrush
    Starting a technology company that services the recruitment industry can be daunting, especially when your have minimal experience in recruitment and technology. This webinar will show you how JobsCrush built two pieces of technology, and went on to grow to 3000 users in 30 days.
  • Webinar: How do you operationalise social selling? Recorded: Jun 30 2015 48 mins
    Amy Stephens, Senior marketing manager, LinkedIn
    Social Selling is a hot topic these days. Sales teams are talking about it. Marketing teams are talking about it. More and more companies are dropping the phone and picking up social tools and skills to help them target prospects and close deals.

    But how do you get started and make it a success in your company?

    Join LinkedIn and Oracle Marketing Cloud on July 2nd as we draw back the curtain and explore how to operationalise social selling.

    You'll learn:

    Why social selling is important in today’s digital world .
    Which departments need to be involved to make social selling successful.
    Tips for both sales and marketing for getting started on social selling or how to take the next step in improving your programme.
  • 6 Ways to Win Customers in B2B Online Marketing Recorded: Jun 24 2015 48 mins
    Petr Passinger, Marketing Evangelist, Kentico
    See six real-life examples of successfully winning a higher number of satisfied customers on the highly competitive and global market.

    The webinar will be led by Kentico’s Petr Passinger; who will offer the right mix of sales and marketing information from his first role in Customer Care, through Marketing Manager, and finally Sales Operation Leader with Kentico.
  • Forrester Webinar - Proficiently Producing Productive People Recorded: Jun 23 2015 65 mins
    Art Schoeller, Vice President, Principal Analyst, Forrester; Mayur Anadkat, Director of Product and Solution Marketing, Five9
    This webinar will explain how contact centers can improve their agent productivity, and how that effects overall company bottom line. Join Five9 guest Forrester Research analyst Art Schoeller as he explains the value of top-notch behind the scene tools in your contact center.

    As customers continue to demand higher quality service interactions, the contact center agent has had to step up to the challenge. But is the technology behind the scenes promoting these improvements, or hindering the entire process?

    Between self-service to omnichannel solutions, there are a multitude of avenues in which agents can assist in customer interactions. Having the right solution as the driving force behind the scenes in your contact center enables agents to not only better serve customers, but improve efficiency and ultimately sell more.

    Attendees of this webinar will learn:
    •How to handle increasingly complex customer interactions
    •What to look for to efficiently manage multiple channels
    •Additional tools that agents should have at their fingertips to better answer customer inquiries
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  • Title: The Future of Webinars and Videos in B2B Marketing
  • Live at: Sep 13 2012 10:00 am
  • Presented by: Patricia Page, Marketing Program Manager EMEA, BrightTALK
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