Email Compliance 101: The Legalities Behind Your Email Marketing Campaigns
Courtney Kehl, Principal and Rachel Charboneau, Marketing Ops Manager at Expert Marketing Advisors
About this talk
Email marketing is one of the most effective marketing channels and one of the fastest ways to nurture your audience. Although the set-up process is simple, it is important to be aware of the laws and regulations for email compliance that will hinder deliverability. These laws are set in place to prevent spammers from flooding your inbox and to help your database maintain high levels of security.
You will learn:
-6 tips to sending out successful email campaigns that follow compliance
-How to check the most up-to-date compliance laws and which organizations you can trust
-5 bonus email marketing tips to increase your open rates and stay legal
Join Courtney Kehl, Principal and Rachel Charboneau, Marketing Ops Manager at Expert Marketing Advisors for a discussion on the do’s and don’ts of email marketing and how to make sure you are staying within compliance to have optimal deliverability and successful campaigns.