For many of DemandGen’s clients most of their revenue is generated by partners but enabling effective partner marketing in a scalable yet consistent fashion can be a real headache. Recreation of assets, inconsistent messaging, slow turnaround, and unmeasurable results all make co-marketing campaigns with partners quite a challenge and results are all too often unsatisfactory.
Better results can be achieved by building a Partner Demand Centre (PDC). A PDC creates the mechanism through which your partners can engage in a co-marketing program easily, with little or no setup, and with approved yet customisable assets. When it works well marketers can enjoy much higher quality control, and an ability to then focus on optimisation and measurement.
So this month John Sweeney’s Marketing Automation webcast will consider what best in class Partner Marketing looks like and how you build and manage a PDC.
John will be joined by Laz Gonzalez (SiriusDecisions)and Dejana Stancovic (Cisco) and they’ll share their experience and thought-leadership on best practice Partner Demand Centres strategy and management.
Why do you need a Partner Demand Centre?
What are the major challenges when setting up a Partner Demand Centre?
What are the benefits?
How do you start and develop?
Dejana Stancovic, Head of Partner Demand Generation for EMEAR, will outline how Cisco has overcome many of these challenges with the creation of their Partner Demand Centre.
RecordedAug 23 201250 mins
Your place is confirmed, we'll send you email reminders
‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.
As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.
In this webinar you will learn about the following:
1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
2. Why businesses have lost sight of their true purpose and are failing their customers and employees
3. Why business strategy is a balance of what the business wants AND what the customer wants
4. How to create a clear customer focused strategy
5. The importance of measuring the success of your strategy through the Customer Journey
Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing
No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.
In this 45-minute presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:
•Developing an SEO strategy
•SEO success: Two customers case studies
•A look under the hood; Google’s algorithm is getting smarter and smarter
•It’s a mobile world: AMP and the importance of mobile-friendly websites
•Outrank your competition with these easy-to-implement SEO strategies
Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.
Solving this problem requires a customer data platform that provides key foundational elements, including:
1. A unified view of customers that is continually updated over time
2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.
Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Want to prove which programs generate higher quality leads than others? Go ask the data.
In this webinar, we’ll show you exactly how a data company uses analytics in its marketing efforts. Susan Graeme, Marketing Director at Tableau, will show you examples of real marketing dashboards that we at Tableau use internally to drive world class marketing programs.
Cath Hackett a veteran of the channel and Gary Morris, CEO / Founder at Successful Channels Inc.
Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Cath Hackett,a veteran of channel and Gary Morris, CEO and Founder at Successful Channels Inc will discuss their portal best practices. From resources they share to results they have achieved, they will be discussing and answering those all-important questions
Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.
Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.
Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.
Rosanna Garcia, Assoc. Professor of Marketing, North Carolina State University and CEO, co-founder of Vijilent
Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.
Marie Grieve, Director, Costello Palmer Communications
Without a doubt there is a level of uncertainly brewing for 2017 on international trade for UK businesses.
With Brexit approaching and the suggested abolishment of international trade agreements with the US from the new President Elec, now is the time to plan strategically and future proof your international sales.
A systematic approach to aligning corporate objectives with customer needs, and indeed expectations is essential.
Now is the time to give clear indicators to stakeholders that your commitment to your customers is at the core of your business function.
It has never been more important to engage with customers and secure their loyalty.
Imran Farooq, CEO, MMC Learning. Senior Examiner, Chartered Institute of Marketing
The demand for Digital Marketers is growing rapidly, so it’s important your digital skills are developed and recognised. Attend this session to get advice on techniques and pathways for developing your personal goals, mindset and skills to position yourself as a leading Digital Marketer in 2017.
Mark Chapman: Consultant. Director: the eConsultant
Are you ready for the changes required in your organisation to achieve your digital transformation programme? This webinar will ensure you don’t overlook change management; it will help you plan a bullet-proof change programme, building on your existing approaches.
Marketers are constantly told that data is going to significantly change their working lives. But give a marketer a pile of data and many won’t be able to make heads or tails of it. With the Internet of Things, smart cities and other connected tech beginning to hit the mainstream, it is clear that big data isn’t going to go away anytime soon and it is only going to get even bigger in 2017.
This talk will focus on upcoming technological developments, what these mean for marketers and how marketers can use the data this technology will collect to finally become data-driven in 2017.
David Bowen, Director of Product Management Episerver and Joey Moore, Product Director, Peerius, an Episerver Company
In this webinar, David and Joey will discuss how you can engage individual users along the customer journey by harnessing clever technology to:
• Be timely and present personalised information to users at the right time and stage
• Promote unique content across different touch points to individualise the user experience
• Scale your personalisation effort with trigger based offers to win back or move customers along the journey
• Ultimately increase your website conversion rates and sales revenue
They will take you through real-life B2B & B2C examples and show you how to overcome challenges marketers face around content personalisation.
There is an arms race going on in the Virtual Reality world, and the stakes couldn’t be higher.
In the upcoming VR boom, the platform that enables user-generated virtual experiences that are both social and shareable will become the next Facebook. And although we shouldn’t count Facebook itself out of this picture, right now it’s anybody’s game to win.
In this talk I’ll look at four of the major players working to bring social VR to the masses, what they are going to offer, and how they hope to monetize. What gives them the edge, and why should we all care?
Kirya Francis, Vice-President, Director of Media & Research Technology, GSD&M
Everyone is on Facebook, right? Wrong. Every day, there are new social media platforms launching and diluting the impact each social media platform has. And while we’re in the era of social media dominance, there’s still a large population that falls under “non-social savvy.” Believe it or not.
This session will help us understand today’s social media landscape and help brands and marketers discover what the right platforms are for their audience. It will also dig into key marketing tools and metrics that help engage and attract the target customer and dial into why having a responsive process is critical for brand visibility, integrity, and equity.
Subhendu Pattnaik, Director Marketing, Gallop Solutions
99% of Social Media Posts receive near zero engagement fail to create a stir. Even sponsored campaigns fall flat. Yet, few posts go viral overnight and the person & the brand become celebrities overnight, without spending a dime on promotions. Getting a fair share of returns on investments in Social Media marketing efforts continue to be a challenge for enterprises and Small & Medium businesses worldwide.
In this webinar you will learn:
- Where are you going wrong with Social Media Marketing?
- Things you can do to fix and super-charge your social media campaigns.
- Practical Step by Step approach to Change the Game! & Get more from Social Media Campaigns.